In today's fast-paced digital world, content creation is critical to the success of any business. With the vast amount of information available online, businesses must strive to create content that stands out and captures the attention of their target audience.

This is why, according to the latest figures from the Content Marketing Institute (CMI), three-quarters (73%) of B2B businesses have content marketing strategy for 2023, and another 20% plan to implement one within the next 12 months.

(Image source: contentmarketinginstitute.com)

Why such high utilisation? Because content marketing is key to driving numerous business outcomes.

In fact, the CMI report finds 10 key goals B2B marketers have achieved using content marketing in the past 12 months, ranging from building brand awareness to generating leads and revenue.

(Image source: contentmarketinginstitute.com)

It’s clear that content marketing delivers great results for B2B businesses – and the only way to compete with them is to start creating your own content marketing materials that cut through the noise and make your company stand out.

However, creating high-quality content can be a time-consuming and expensive process –this is where AI-generated content comes in.

What Is AI-Generated Content?

AI-generated content is written or produced by artificial intelligence (AI) technology such as natural language processing (NLP) or machine learning algorithms. Essentially, it's content created by machines rather than humans.

The process typically involves feeding large amounts of data into the AI system, which then analyses and processes the information to create new content. For example, an AI system may be trained on a set of articles or blogs, and then generate new articles that are similar in tone and style to the original content.

Why You Still Need Human Editors

Increasingly, AI-generated content is used in B2B content marketing, where companies use it to produce large amounts of content quickly and cost-effectively. However, while AI-generated content can be useful for producing a high volume of content, it's not always able to match the quality and creativity of content produced by humans. That's why many businesses prefer to use a combination of AI-generated content and human editing and optimisation to produce high-quality content that engages and resonates with their target audience.

In this blog post, we'll explore the five reasons why you need AI-generated content to promote your business, and the five reasons why you need humans to edit and optimise it.

5 Reasons You Need AI Generated Content

Speed and Efficiency

AI-generated content is created in a matter of seconds or minutes, allowing businesses to produce a large volume of content quickly and efficiently. This is particularly useful for businesses that need to produce a high volume of content, such as B2B organisations with a lot of information about their solution they need to communicate, or ecommerce sites with hundreds or even thousands of products in their catalogue.

Consistency

AI-generated content can maintain a consistent style and tone across all pieces of content, ensuring that the brand's voice is always present. This is especially important for larger organisations that may have multiple writers creating content for different channels.

Cost-Effective

AI-generated content is generally more cost-effective than content produced by human writers. This is because the cost of developing and maintaining AI software is spread across many users, resulting in lower costs for each user.

Personalisation

AI-generated content can be personalised to the individual reader based on their interests, behaviour, and other data points. This can help to increase engagement and improve the overall user experience.

Scalability

AI-generated content can be scaled quickly and easily to meet the demands of a growing audience. This is important for businesses that are expanding their reach or launching new products or services.

5 Reasons You Need Humans to Edit and Optimize Content

Accuracy and Quality

While AI-generated content can produce accurate information, it can still make mistakes or misinterpret data. Human editors can identify and correct any errors, ensuring that the content is accurate and reliable.

Quality is also a key issue. Indeed, according to the CMI, producing better quality content is the number one concern of B2B content marketers looking to differentiate their brand from the competition. Only human editors can ensure this quality is being consistently met across all output.

(Image source: contentmarketinginstitute.com)

Creativity

AI-generated content may be efficient, but it can also lack creativity and originality. Human editors can inject personality and creativity into the content, making it more engaging and memorable.

Emotional Connection

Humans are better at creating emotional connections with readers than AI-generated content. This is because humans can empathise with readers and create content that resonates with their emotions and experiences.

SEO Optimisation

While AI-generated content can be optimised for SEO, human editors are better equipped to optimise content for search engines. This is because human editors can use their knowledge and experience to identify and incorporate relevant keywords and phrases.

Research and Images

While AI-generated content can be useful for producing a large volume of content quickly, it's not capable of finding and vetting the latest research on relevant topics. Human editors can conduct in-depth research, ensuring that the content is accurate, up-to-date, and backed by credible sources.

In addition to research, including relevant images and screenshots can help to make the content more engaging and credible. This is because visuals can enhance the reader's understanding of complex topics and provide additional context to the content.

Human editors can find and select high-quality images that complement the content and add value to the reader's experience. They can also ensure that the images are appropriately credited and free from copyright infringement, reducing the risk of legal issues for the business.

Fusion Content – Powered by AI, Perfected By Humans

AI-generated content has its advantages, but it's not a substitute for human editors. While AI-generated content can produce content quickly and cost-effectively, it lacks the creativity, emotional connection, and contextual understanding that only human editors can provide.

This is why Fusion Content is the perfect solution for businesses that want to leverage the advantages of both AI-generated content and human editing. At Fusion Content, we use the latest AI technology to generate high-quality content quickly and efficiently. But we don't stop there. Our team of experienced human editors review and optimise every piece of content, ensuring that it meets our rigorous quality standards.

If you're looking for a content agency that can deliver exceptional results, contact Fusion Content today.